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Brand guidelines

This document is an overview of the BigBrother styling, accurate as of October 2024. As a company we are always innovating and learning to evolve, so our styling does too. This document is therefore subject to change.

 

We hope that these insights inspire you and hope that your work will become even better and push us to
improve too. The brand guidelines are a great way to understand the styling applied right now.

 

If you want to know more or get clarification, just ask. We are here to help!

Fonts

Avenir Next & Foco

Avenir Next is our primary type family. It’s a modern typeface that we chose for impact, clarity and approachability. Only use the regualr, italic, medium, demi bold and bold weights.

 

Foco we only use for our logo’s. Don’t use this typeface for anything else.

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Photography

Our photography aims to capture the information of the image in their best state. To be authentic, honest, little sharpness depth that best empitomize our passion for our job. BigBrother photos balance aspiration and approachability in subject and scense by striving to caputere the best moment to communcate our goal. 

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